Our Story
Young & Blissful began in 2016 as a women-led healthcare blog and e-commerce platform created to support people looking for better access to wellness, health, and lifestyle products.
What started as a content and commerce project slowly grew into something much bigger: a mission to make healthcare and senior support easier to find, understand, and trust.
Young & Blissful is owned and led by Shabnam, an MD, MBA, serial international entrepreneur, and healthcare-focused founder. Through her personal and professional experience, she saw a major gap in the senior-care space. Families were often left searching across scattered websites, outdated listings, unclear service pages, and providers with little transparency or verification.
This problem became personal.
In 2026, Young & Blissful evolved into a dedicated senior marketplace for Ontario.
Today, Young & Blissful helps seniors, caregivers, and adult children find, compare, and connect with local providers across key senior-service categories. The platform is designed to bring more clarity, trust, and confidence to families who are making important care decisions.
Young & Blissful is not a care provider. It is a marketplace built to organize a fragmented senior-service system and make trusted options easier to discover.
Our goal is simple: To help seniors and families find the right support, at the right time, in the right place.
As a women-led marketplace, Young & Blissful continues to grow with a strong focus on trust, accessibility, dignity, and practical support for aging well in Ontario and beyond.
Meet the Authors
Behind every chapter is a unique perspective. Get to know Shabnam and Betsy, learn about their journeys, and discover the experiences and passion that inspire their work.